Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing...
What video trends will your brand take advantage of this year? It’s no secret that video takes marketing campaigns to the next level. As time goes on, video content continues to win over consumers and pique their interest. In 2015, Harvard Business Review reported that around 50 percent of businesses were implementing video...
If money were no object, it would be easy to decide which advertising medium to go with—all of them! Unfortunately, the reality is that even with a hefty advertising budget, it is a challenge to create memorable advertising. So, unless you have truckloads of money to...
Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2019 — and with good reason. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there....
According to one study, real estate listings that include a video receive 403% more enquiries than those without. Real estate video marketing is a great weapon in your arsenal, particularly for visually-driven purchases like homes or offices. There really is no better way to showcase a...
Have a tight budget but hopes to present your brand/product in an unique way? Try having it done in motion graphics! Below are a good explanation on the importance of Motion graphics. Hope it helps you understand! I especially like this explanation: Motion graphics are staging a...
We talk a lot of videos going viral and such, but what do you understand on the process of such viral videos? Do you understand the concept? Were you able to visualise or conceptualise it? How do you let your brand/product become the next big...
When was the last time you click the "Skipped" button on Ads? Perhaps too often. Taken from the article off marketing-interactive, here's a very interesting perspective and a good read for sure. As a marketer, we’re living in a time of innovation and paradox. On the one hand,...
What is the definition of Publicity? An attention that is given to someone or something by newspapers, magazines, television news programs, etc. The activity or business of getting people to give attention to someone or something Wait, that's just the dictionary definition of publicity. So what's about other...
Mobile advertising, as we are all aware about are advertisement that is view via our Smart phone. But what is it that we should look out for in 2016? Late last year on Entrepreneur, it talked about what would be the next big thing in Mobile...